Craft the human experience for A&K Robotic's APM device
Company
A&K Robotics
Timeline
2019
Improved web apply users to app registration conversion rate by 25%.
Starting in Q1 2024, our team focused on job seeker growth and conversion, beginning with web apply—an important part in the JobGet ecosystem.
While web apply effectively delivers applications, we aim to convert these users into native app users since they provide much higher lifetime value (LTV).
How might we leverage web traffic and convert more visitors into native app users?
By the time of Oct 2022, we were able to grow the monthly revenue from 3K (March 2022) to 50K+.
Continuous learnings for growth design
Our business goal for SMB monetization is to increase monthly revenue, which depends on two key factors: conversion rate and LTV (spend per paying customer). In an ever-changing market, adaptability is essential.
💲 Pay-for-perfomance & Monthly subscription
When we used pay-per-performance model, we found that we had higher conversion rate. However, when we experimented with monthly subscription plans of $199 or $299, we saw a decline in conversion rates but higher LTV and increased total revenue.
⚖️ Balance of different variables outside product
From 2022 until now, we have experimented with different pricing models and revenue growth strategies—ranging from sales-led growth to paid marketing to product-led organic growth. All these factors influence our key results, and we continue to learn and adapt as we navigate new challenges each day.